BMW motorshow dubai

At this year’s Motor Show in Dubai we created two mirror steles infront of the BMW X5 and the i8 hybrid, which invited people to come closer and experience the interplay of their own reflection with an integrated interface. A hidden “Kinect” tracked the visitors´ eye to assure the content appears in a fitting perspective. Interface-elements connected to people´s virtual-bones allowed and playful navigation through several topics related to the car standing next by. A special feature was the possibility to take a shortclip of this interaction.

Art Direction, Ventuz-Animation, Content-Supervision, on site supervision
Agency: stereolize. / Client: BMW
Nov 2013
kinect installation