PORSCHE press launch l.a.

The new 911 constitutes a masterpiece of German engineering and innovation. In order to match up to its outstanding design and performance we have created a show truly never seen before. A combined Ventuz projection of the whole stage area, including car and floor was set up to lay the foundation for displaying the content. The new design elements and features were directly projected onto the car itself. Two radarTOUCH systems were installed on either side of the car, enabling the presenter to interactively highlight certain aspects during the show. To ensure that all aspects of this fantastic sports vehicle could be shown from all angles, it was placed not only statically on the stage, but on a turntable. The turntable was triggered interactively via a remote connection to a cutting edge turntable control system. Several positions relevant for the show have been preprogrammed to ensure absolute precision. Projection, light, sound, and turntable control were all combined to make this press briefing set standards, as much as the new Porsche 911 has done.

Style frames, Design Concept, Ventuz-Animation, on site supervision,
Agency: stereolize. / Client: Porsche
interactive presentation / projection mapping