Role

Design-Concept, Animation, Interaction Programming,

For

Client: SIEMENS

Agency: HL-STUDIOS

The digitization of the working world is a major topic.

And a very abstract concept—just like the cloud.

How can these concepts be explained, demonstrated, and experienced in a tangible way? This question led to the creation of the kinetic MindSphere trade fair model, which intelligently stages a cloud using real business examples.

With 110 coordinated LED spheres, elaborate 3D machine models, and integrated film sequences, data streams were visualized and processes were presented.

A second model is already being used at trade shows.