Role

Style Frames, Design Concept, Ventuz-Animation, On Site Supervision,

For

Client: Porsche

Agency: stereolize.

Date

2011

The new 911 represents a masterpiece of German engineering and design. To match its innovation and presence, we created a launch show unlike anything seen before.

A seamless Ventuz projection covered the entire stage — including the car and floor — allowing content and new design elements to be projected directly onto the vehicle itself. Two radarTOUCH systems flanked the car, enabling the presenter to interactively highlight key features in real time.

To showcase the 911 from every angle, the vehicle was placed on a precision-controlled turntable, triggered remotely and preprogrammed with multiple cue points for absolute accuracy.

Projection, lighting, sound, and motion control came together in perfect choreography — setting a new benchmark in automotive presentation, just as the 911 does in performance.