SIEMENS
JahresHaupt-
Versammlung
2024
For
Client: SIEMENS
Agency: Feedback
Role
Art Direction
Ventuz Programming
Animation
Date
Jan 2024
Report by CEO Roland Busch
at the Annual General Meeting 2024.
This year’s Annual General Meeting was broadcast live to shareholders from the company’s headquarters in Munich. CEO Roland Busch gave his keynote speech in the meeting room, which has special symbolic power due to its architectural history.
In order to emphasize the architecture despite the virtual presentation and content, we provided the rear walls with projection mapping using three projectors. Their content was stacked on the movements of two different cameras, which allowed a spatial representation.
AR content was also composed into the live output to enhance the immersive effect and provide the speaker with all the speech content directly at his fingertips.
The sophisticated interplay of perspective-accurate projections and tracked AR elements made it possible to create an immersive world, seamlessly integrating 3D elements while preserving and enhancing the original architecture.
Projected Walls with Camera Tracking
